Original concept illustration representing IP & Marketing Assets

Mimic Gaming / Services

Game IP and marketing assets

The same world, unmistakable wherever players first meet it.

01 / The service

Let the game speak before launch.

A game’s identity lives outside the playable build too. We create images and sequences that introduce its characters, atmosphere and ambition in a single clear moment. The work should feel inseparable from the world players will eventually enter.

We can carry established game assets into key art, rendered imagery, trailers and campaign content, or develop new visual material around a launch. Character performance, lighting, camera and composition bring the message into focus while keeping the identity of the IP intact.

The result is a connected set of assets for different places and formats: a hero image, a short moving reveal, a campaign visual or a cinematic sequence. Each one should invite people into the same world.

Original concept illustration related to IP & Marketing Assets — Visual explorationIP & Marketing Assets

02 / What we make

The work, in detail.

Hero imagery, sequences and campaign assets carry the identity of your game into its release.

Key art and hero images

Character renders

Trailer and campaign animation

Cinematic promotional sequences

Lighting and camera work

Format-ready visual assets

03 / How we work

From direction to delivery.

We find the visual idea that introduces the world, then adapt the approved work for its channels.

Detail of the IP & Marketing Assets concept illustration

Find the message

We identify the character, image or moment that introduces the game.

Create the visual

We stage, animate, light and render the assets around that idea.

Prepare the release

We adapt approved work for the formats where it will appear.

Your production

A clear scope from the start.

For teams introducing a game world through key art, character renders or a defined promotional sequence. Identify whether you need new visual assets, animation for selected shots or adaptations of an approved campaign. Confirm the production contribution during scoping.

Technical handoff

We align approved game identity and assets with each delivery format. Specify image dimensions, aspect ratios, video and still exports, text-safe areas, editable source files and localization variants. Agree asset rights, review rounds and final approvals before adapting work for each channel.

Agree the acceptance checks

Approve a representative master visual or sequence before producing campaign variants; review each crop at its intended delivery size.
Check captions, text-safe areas, sound and the version list; confirm logos, footage, likeness and music permissions for the intended use.
Inspect the processed upload on its destination channel and archive the approved exports with their editable sources and linked assets.

Related work and thinking

What to put in your brief

Campaign purpose, audience and the action viewers should take
Approved assets, brand guidance and a shot list separating capture-ready material from work still needed
A version list: runtime, aspect ratio, language, captions and required source files for each deliverable
Approval owner, usage permissions, release constraints and which adaptations need new production

Discuss your campaign assets ↗

Original game artwork for IP & Marketing Assets

Every discipline builds the same world.

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Cinematic AnimationEXPLORE ↗Art Direction & ConceptEXPLORE ↗Custom Character CreationEXPLORE ↗

Make it with Mimic

What are you making?

Tell us the moment that should introduce your game to the world.

Discuss your campaign assets ↗